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Demonstrating a commitment to recognizing BIPOC communication professionals and members of other underrepresented communities
Showcasing the leadership shown by communication associations and their members to promote the standing of our profession, and good professional practices
Offering an alternative source of recognition that recognizes the commitment of communication leaders as well as the quality of their contributions - going above and beyond the rubrics of traditional awards programs
Publishing a daily profile of a communication leader or initiative every business day, #WeLeadComms has built a global following in the thousands, and has recognized nearly 600 communication leaders and initiatives across more than 50 countries.
Highlighting the work of communication professionals in making a difference for their organizations and communities
Involving communication leaders at all levels of the profession