Embedded analytics can be helpful in adding numbers to the internal communication story. But using them without strategic intent and thought makes them a potential trap for internal communication pros.
Making measurement your most effective internal communication tool right now: it’s easier than you think.
It’s time – right now – for internal communication pros to look beyond the embedded analytic tools they may have access to — and step beyond basing their measurement approach on such readings as “click rates” and “open rates.”
Do we really need to shoot for “100% Engagement,” or do we need to focus on engaging the right people?
Is it time to replace “magic numbers” with a “magic question” when it comes to alignment and engagement?
Over the last twenty-plus years, organizations have been focused on finding a single “magic number” as the ultimate gauge of organizational health. But… could it be that we are focusing on the wrong numbers?
“Communicating well enough” or, alternatively and more brutally, “communicating without expenditure.” is equivalent to engaging in false economy. How can we communicate the value that IC brings to the table in terms of returns to overcome this line of thinking?