At various times in my career, I have encountered fellow communication professionals who have either said that internal communicators are either a morally virtuous breed, or should aspire to be so.
Some claim this virtue should derive itself from being the â€œadvocate of the employeeâ€, others because our role in supporting our organizationsâ€™ objectives through communication is intrinsically â€œnoble.â€
I have always rejected these notions.
At our best, Internal Communicators are advocates, who use our skills to benefit the organizations that have hired us, to involve, engage, inform, persuade, and integrate the people whose support is required for their success.
Doing this well means doing this honestly, responsibly and respectfully. In my view, it means assessing the broad mass of stakeholders rather than just oneâ€™s own sponsors, and it means helping and challenging those sponsors to look beyond transactional and territorial objectives. And it also means being willing to keep things moving when my advice is adjusted or rejected.
When I am doing this well, I am being an effective professional. Whether it makes me a betterâ€”or lesserâ€”person, I will leave for others to judge.