“Content is king” was quite the catch phrase over the last few decades, indeed, throughout the whole of the Internet era. But as the key to royalty is rarity, the proliferation of content has ultimately been its undoing as the royal resident of the communication throne. Nowhere is this more true than in […]
“The secret to improving internal communication is to focus on line managers.” That’s one of the most popular comments that I’ve heard from #internalcommunication folks over the years. It’s also an idea that I’ve never bought. Aside from the fact that the idea isn’t exactly a secret, it’s also something I’d call a “near-myth” – […]
Embedded analytics can be helpful in adding numbers to the internal communication story. But using them without strategic intent and thought makes them a potential trap for internal communication pros.
How big of an organization do you need to be to have a professional approach to internal communication?
It’s a proverbial “how long is a piece of string” question. But it’s one well worth exploring, and perhaps earlier than you may think.
Making measurement your most effective internal communication tool right now: it’s easier than you think.
It’s time – right now – for internal communication pros to look beyond the embedded analytic tools they may have access to — and step beyond basing their measurement approach on such readings as “click rates” and “open rates.”
Is it time to replace “magic numbers” with a “magic question” when it comes to alignment and engagement?
Over the last twenty-plus years, organizations have been focused on finding a single “magic number” as the ultimate gauge of organizational health. But… could it be that we are focusing on the wrong numbers?