How big of an organization do you need to be to have a professional approach to internal communication?
It’s a proverbial “how long is a piece of string” question. But it’s one well worth exploring, and perhaps earlier than you may think.
Making measurement your most effective internal communication tool right now: it’s easier than you think.
It’s time – right now – for internal communication pros to look beyond the embedded analytic tools they may have access to — and step beyond basing their measurement approach on such readings as “click rates” and “open rates.”
Is it time to replace “magic numbers” with a “magic question” when it comes to alignment and engagement?
Over the last twenty-plus years, organizations have been focused on finding a single “magic number” as the ultimate gauge of organizational health. But… could it be that we are focusing on the wrong numbers?
Inside Chomsky’s quote is wrapped all of the conventional wisdom about the nature of internal communication and indeed of organizational life itself. But in its inaccuracy, it creates a real opening for a fresh perspective.
The fundamental question an internal communicator faces in front of the keyboard is “can I get this approved?”. At 16:30 on a Friday afternoon, that is a legitimate question, but seeking an affirmative response invariably leads to a descent into deep self-censorship.