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Four dimensions of internal influence: ambassadors, influencers, advocates and followers

One of the enduring memories of my undergraduate education at the University of Wisconsin is a comment made by an otherwise forgotten Statistics professor: “There are two kinds of people in this world – those who think there are two kinds of people, and those who don’t.” When it comes to organizations and their social… Continue reading Four dimensions of internal influence: ambassadors, influencers, advocates and followers

Tools and services, Uncategorized

Six “term-changers” for internal communication

  As I have said often, it’s not the easiest of times to be a strategically-oriented internal communicator. At a time when clients want “snazzy-snappy-happy” tactics, a number of brave practitioners and firms have developed real tools and methodologies that seek to change the game, or even “change the terms” for their clients. These six… Continue reading Six “term-changers” for internal communication

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Are town halls “worth the paper they are printed on?”

One quote famously misattributed to Hollywood titan Samuel Goldwyn was “a verbal contract isn’t worth the paper it’s printed on.” Now, town halls are the main official form of corporate verbal communication. They are where senior executives speak to large crowds of employees, and are such a stable fixture in the internal communication world that they might… Continue reading Are town halls “worth the paper they are printed on?”

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Internal influencers: now actionable, no longer optional

Ever wonder why your internal communication isn’t getting any traction?  Or why your engagement scores are slipping despite your steady diet of snappy intranet articles and C-suiter videos? Recent studies from Edelman, the American Press Institute, and Innovisor in Copenhagen identify a crucial and often-omitted factor: the peer influencer, or, as they are often called… Continue reading Internal influencers: now actionable, no longer optional