Ambassadors vs Influencers: time to get real
Ambassadors programs are not necessarily bad, but they get problematic when companies and managers call them “influencer” programs and start calling program members “the influencers.”
Four dimensions of internal influence: ambassadors, influencers, advocates and followers
When it comes to organizations and their social dynamics, I tend to think there are four main kinds of people, each of which has distinct roles and needs to be addressed in distinct, yet integrated ways.
