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Four dimensions of internal influence: ambassadors, influencers, advocates and followers

One of the enduring memories of my undergraduate education at the University of Wisconsin is a comment made by an otherwise forgotten Statistics professor: “There are two kinds of people in this world – those who think there are two kinds of people, and those who don’t.” When it comes to organizations and their social… Continue reading Four dimensions of internal influence: ambassadors, influencers, advocates and followers

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Enabling Employee Advocacy: Another View

Over the years, I have published a number of pieces about the emerging role of employees as an external communication channel, and of how internal and external communication are converging. My Canadian friend and occasional debating partner Judy Gombita takes another view. In a substantial, well-written post in PR Conversations, Judy highlights a number of… Continue reading Enabling Employee Advocacy: Another View

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Advocacy vs. Ambassadorship (Hint…there’s a difference)

Advocacy vs. Ambassadorship Those of you who know me know that I am passionate about the role of advocacy within organisations—the extent to which people collect knowledge, form opinions and share them with their colleagues. But when I talk about advocacy in organisations, I am met with this response, “Yes, Mike, we should start an… Continue reading Advocacy vs. Ambassadorship (Hint…there’s a difference)