Abhijit Shanker – 02

Dr. Edna Ayme-Yahil Communications Director CONSUMER GOODS FORUM. FRANCE “With AI generating an increasing share of internal and external business content, measuring the real impact and resonance of communication has never been more important. By focusing on integrating qualitative and quantitative measurement – and measuring what matters – Mike Klein’s Measurement Masterclass is right on […]

Zora Artis

Dr. Edna Ayme-Yahil Communications Director CONSUMER GOODS FORUM. FRANCE “With AI generating an increasing share of internal and external business content, measuring the real impact and resonance of communication has never been more important. By focusing on integrating qualitative and quantitative measurement – and measuring what matters – Mike Klein’s Measurement Masterclass is right on […]

Phil Askham

Dr. Edna Ayme-Yahil Communications Director CONSUMER GOODS FORUM. FRANCE “With AI generating an increasing share of internal and external business content, measuring the real impact and resonance of communication has never been more important. By focusing on integrating qualitative and quantitative measurement – and measuring what matters – Mike Klein’s Measurement Masterclass is right on […]