Strategy is one of the most misunderstood words when it comes to Internal Communication. Partially, that’s because there are three seemingly related terms which mean different things. My focus is on “using communication strategy” to help achieve desired outcomes by focusing the right activities on the right people. In contrast, “communicating strategy” has to do… Continue reading Strategy, strategy and strategic: the difference and why it matters
Over the last few years, companies and public agencies have spent immense sums on various forms of internal communication technology. While vendors trot out occasional success stories, generally disappointing use figures mean that the more frequent refrain has been: “We spent allllllllll this money on this (app/video platform/intranet/enterprise social network) and no one f*)#!+g uses… Continue reading Focus on the right numbers to revive your #InternalComms technologies
As a freshly minted newlywed, I have been thinking about writing something about our recent wedding in Reykjavik. After seeing an excellent piece by Davis & Co’s Lily Murtagh cover wedding-inspired lessons for employee communicators, I decided to look at a very special niche, M&A communication. M&A communication is a creature of rules designed to… Continue reading What can M&A communication learn from a wedding in Iceland?
The relationship between internal communication and employee engagement was the subject of two discussions published this week – a half-hour podcast with the UK’s “Engage For Success” movement, and the latest Chuck Chat, an interview written in real time with Chuck Gose, who makes a massive contribution to the #internalcomms tribe with his podcasts, postings… Continue reading Time to disengage? Two interviews.
This week, I am delighted to share Communication Director’s piece by Kenny Murdoch, international Chief Financial Officer, on “What Drives Value.” As you may recall from last week’s post where I discussed tangible steps that a communicator can take to stake out a stronger position of leadership. One of the steps was “get one or two board-level sponsors who… Continue reading What drives value?
One of the welcome developments of the last few years is that we are hearing less about a need for “competent communicators” and more about the imperative to be courageous. Indeed, this is suddenly a hot topic. The IC Kollectif book, “Disrupting the IC Function” launched last week and included a four-piece section on… Continue reading The leadership role of the communicator: some tangible advice
It is often said that many heads are better than one. In that vein, I am thrilled to have been one of thirty authors who have joined forces with IC Kollectif to produce its new book, Disrupting the Function of IC, a Global Perspective. Embracing the disruption theme, I swung hard with my piece. “Breaking… Continue reading The IC Kollectif e-book: a globally disruptive moment for internal communication