Technology is changing the face of internal communication (IC), particularly so in times like these. As technology has progressed in IC, it’s also been obvious that many fundamentals remain the same – the demands for credibility, relevance and interactivity. Technology alone can’t meet those needs – doing so requires strategy.
In that vein, I am delighted to announce my new association with Smarp to develop strategic services for its customers, and particularly, to work with its customers on the most effective ways to drive impact through its platform.
For me, this is really where IC technology is headed.
There are a lot of great platforms and vendors out there. There are platforms who have been investing in moving the IC profession forward. But technology functionalities are converging. What I like most about Smarp is that they see creativity and strategy in how their tool is used as being similarly important to what functionalities a tool can deliver. And I’m thrilled that they’ve picked me to help drive them forward.
I am also excited about working with the Smarp Team. Those of us in IABC talk a lot about “Finding Our Tribe.” Well, in the world of IC technology, and after spending some hours in Helsinki and Stockholm speaking with members at all levels of Smarp’s team, I emerged with a sense that I’ve truly found my tribe.
My normal practice with Changing The Terms continues, and I see my work with Smarp as expanding the diversity of what I do while scaling its impact upward.
If you want to navigate and find opportunities where communication technology and strategy connect, let’s talk.