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The Profession

The Best Thing You Can Do at IABC World Conference

BY Leonardo Barilari

What’s the best thing you can do at IABC World Conference? The Grande Dame of conferences covering the the worlds of business and internal communication, IABC World Conference offers often-remarkable keynotes, a plethora of diverse breakout sessions, and perennially enjoyable socializing occasions like the Canada Party (which is always extra-special when it’s actually in Canada.)… Continue reading The Best Thing You Can Do at IABC World Conference

Featured, The Profession

Internal communicators: Deliver for organizations, not just employees

BY Leonardo Barilari

At last week’s Institute of Internal Communication Live conference in the UK, a slide was shown with a picture of someone who had been brutalized, covered by the text “Stop saying yes to your leaders – you are betraying your employees.” This sentiment might be understandable to some, but embracing it presents a big backward… Continue reading Internal communicators: Deliver for organizations, not just employees

Insights

Black, white and gray: A 16-year-old holds up a mirror to business communicators

BY Leonardo Barilari

“I see the world kind of black-and-white” So says Greta Thunberg, the sixteen-year-old climate change activist. Thunberg has become a global media sensation by sharing a direct if alarming message with politicians, business leaders and the media about what will be required to meet the climate change challenge. Whether one agrees with the conclusions Greta… Continue reading Black, white and gray: A 16-year-old holds up a mirror to business communicators

Uncategorized

From best practice to next practice: join us for the Gorilla Games Webinar

BY Leonardo Barilari

On 30 April, I’ll have the distinct pleasure of moderating a webinar about a unique internal communication competition – a competition which, rather than seeking approval for “best practice,” aims instead to break new ground – The Gorilla Games. Working with Contact Monkey, the innovative Toronto-based email analytics company, we put out the call for… Continue reading From best practice to next practice: join us for the Gorilla Games Webinar

Tools and services

Could IC have found its pot of gold? Data presents new opportunities

BY Leonardo Barilari

One of the areas in which internal communicators have historically struggled is measurement – particularly ability to demonstrate, or at least insinuate, linkages between internal communication activity and valuable business results. In my recent research with twelve internal communicators – six in the US and six international – I see reason to believe that communicators… Continue reading Could IC have found its pot of gold? Data presents new opportunities

Featured, The Profession

IABC turnaround turns outward – members now hold the key to visibility and impact

BY Leonardo Barilari

“We’ve righted our ship and gotten our house in order, and now we’re ready to help drive the larger conversation about what our profession can offer.” That was the overriding message following interviews with IABC Chair Ginger Homan and Executive Director Stephanie Doute. In a conversation following the 2019 IABC Leadership Institute, and marking the… Continue reading IABC turnaround turns outward – members now hold the key to visibility and impact

Featured, Internal Communication Strategy

From “Centralization” to “Centrality” – a transformation making internal communication more relevant and scalable

BY Leonardo Barilari

Increase impact. Reduce noise. Become more relevant. Integrate platforms. Create more connectedness. These are some of the demands that internal communicators are hearing most loudly these days. In my 30+ interviews with global internal comms practitioners for Happeo’s research into The Present and Future of Internal Communication, there is an overriding trend emerging as they… Continue reading From “Centralization” to “Centrality” – a transformation making internal communication more relevant and scalable

Uncategorized

PR and IC – are the “goals” the same?

BY Leonardo Barilari

Two of the common pieces of advice these days in the communication world are “avoid sports analogies” and “be more visual.” In this case, I honor the latter to make the former easier to take. Because I find it difficult to otherwise illustrate the fundamental differences between internal communication and public relations, especially to PR… Continue reading PR and IC – are the “goals” the same?

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WELCH, FRASER TAKE TOP HONOURS IN 2018-2019 GORILLA GAMES

BY Leonardo Barilari

Toronto/Delft: The Gorilla Games, an internal communication essay contest challenging practitioners to boldly and creatively address challenging hypothetical internal comms scenarios, came to a successful conclusion today, with Stephen Welch of Eleven Consulting winning Gold and Rachel Frazer of MAG (Manchester Airport) winning Silver.   These UK-based winners were joined on the podium by the… Continue reading WELCH, FRASER TAKE TOP HONOURS IN 2018-2019 GORILLA GAMES

Uncategorized

New Podcast with Happeo

BY Leonardo Barilari

Pleased to announce the airing of my latest podcast, this time with Happeo on our research into “the present and future of Internal Communication”. You will find a link to the podcast, as well as an excerpted transcript here: https://www.happeo.com/blog/podcast-research-internal-communications