Advocacy vs. Ambassadorship Those of you who know me know that I am passionate about the role of advocacy within organisations—the extent to which people collect knowledge, form opinions and share them with their colleagues. But when I talk about advocacy in organisations, I am met with this response, “Yes, Mike, we should start an… Continue reading Advocacy vs. Ambassadorship (Hint…there’s a difference)
At various times in my career, I have encountered fellow communication professionals who have either said that internal communicators are either a morally virtuous breed, or should aspire to be so. Some claim this virtue should derive itself from being the “advocate of the employee”, others because our role in supporting our organizations’ objectives… Continue reading Moral Virtue and the Internal Communicator
In 1989, at the end of Cold War, Francis Fukuyama famously proclaimed the “end of history”. But, having just visited Russia and purchased a “Crimea is Ours” refrigerator magnet, I can assure you that history is alive and well and has a bright future. Similarly, some say that due to certain “inevitable” forces, we are… Continue reading The End of Internal Communication?
Four years ago, I was moved enough by the unclarity around definitions of employee engagement that I felt compelled enough to offer my own: “The Four Forms of Engagement,” which David Zinger, one of the field’s true “gurus,” was kind enough to publish on his website. Earlier this year, I started looking at engagement as… Continue reading Six Forms: An Alternative View of Engagement
Changing The Terms is a new site where I am mainly focused on sharing new thinking, but I am also keen to share some of my other items which I have published in recent years, mainly on external sites. Lessons from Lincoln This 2013 article on how following some principles Abraham Lincoln outlined in 1840… Continue reading Selected Publications
IABC turnaround turns outward – members now hold the key to visibility and impact