Having worked for twenty-plus years in internal communication (IC), there’s a big factor of life that never computed for me, that never made sense. Why do internal communicators have such a hard time getting even the most basic initiatives funded? Is it simply because it’s hard to demonstrate a concrete return on investment (ROI) case… Continue reading Why is it so damn hard to get companies to spend money on internal communication?
At last week’s Institute of Internal Communication Live conference in the UK, a slide was shown with a picture of someone who had been brutalized, covered by the text “Stop saying yes to your leaders – you are betraying your employees.” This sentiment might be understandable to some, but embracing it presents a big backward… Continue reading Internal communicators: Deliver for organizations, not just employees
“We’ve righted our ship and gotten our house in order, and now we’re ready to help drive the larger conversation about what our profession can offer.” That was the overriding message following interviews with IABC Chair Ginger Homan and Executive Director Stephanie Doute. In a conversation following the 2019 IABC Leadership Institute, and marking the… Continue reading IABC turnaround turns outward – members now hold the key to visibility and impact
Increase impact. Reduce noise. Become more relevant. Integrate platforms. Create more connectedness. These are some of the demands that internal communicators are hearing most loudly these days. In my 30+ interviews with global internal comms practitioners for Happeo’s research into The Present and Future of Internal Communication, there is an overriding trend emerging as they… Continue reading From “Centralization” to “Centrality” – a transformation making internal communication more relevant and scalable