Conscience of the company – or skeptic-in-chief? Which is the ultimate role for the communication professional? It was several weeks ago when I saw yet another piece where the writer said that the role of a corporate communication professional is to be “the conscience of the company.” I’ve always despised this point of view. It’s… Continue reading Conscience of the company – or skeptic-in-chief?
Measurement. For many years, measurement has been a source of frustration when it comes to internal communication and organizational alignment. Now, internal communication platforms and email tools offer a variety of embedded analytics and the ability to measure certain predetermined activities: clicks, open rates and adoption being the most obvious. Embedded analytics can be helpful… Continue reading Four steps for avoiding the “Internal Communication measurement trap”
Thoughts, views and offers from Changing The Terms, the research-based internal communication consultancy based in Iceland.
Seasonality is a bit subjective here in Reykjavik. It’s more a function of the number of hours of daylight than the air or particularly the water temperature. Indeed, 66 North, the country’s prestige sportswear brand (think “Izod for Icelanders”), has the longstanding slogan “Waiting for Summer since 1926.” But the calendar and the cold are… Continue reading WINTER IS COMING: Views from Reykjavik #2
Earlier this year, while attending the IABC Leadership Institute in Austin, Texas, and taking my last pre-COVID transoceanic trips, I had a sense that the coming months would present IABC with unprecedented challenges. 2020 has not been particularly kind to IABC. Job losses and corporate cuts in contribution to employee membership dues have hit IABC’s… Continue reading Will defeat in Australia finally light a fire under IABC’s “Advancing the Profession” talk?
One of the most frustrating things about the pandemic is that a ridiculous number of top-shelf comms people are sidelined, either from having lost jobs or finding their projects descoped or cancelled. While most believe this is “a natural function of the recession,” it also reinforces what’s bothered me for years: communication professionals and the… Continue reading The Price of Everything, the Value of Nothing: getting out from under the ROI rock
IABC turnaround turns outward – members now hold the key to visibility and impact
PR legend Stephen Waddington put it succinctly in his latest blog when he said “the next four months are likely to be as chaotic as the previous eight.” I say “succinctly” in that while I agree with him about the Autumn to come, I also am fully respectful of the tumult, disruption, dislocation and opportunity… Continue reading AUTUMN IS COMING: A view from Reykjavik
I’m sure it won’t surprise you that I spend quite a bit of time on LinkedIn. And on the pages of LinkedIn, I see a powerful discussion brewing among communication professionals: is our role to facilitate the journey to “the new normal” of organizational life – or – to lead the charge into “a new… Continue reading New Normal or New Ballgame?
by Mike Klein and Dr. Anita Zbieg, PhD Following nine months of all-remote working across their business, Head of Comms Owen Newell Anderson met with Chief H.R. Officer Hayley Rodriguez to discuss one of his major agenda items – his desire to conduct an Organizational Network Analysis of the entire enterprise to better understand the… Continue reading Internal Influence: Why ONA makes sense in times like these
Most of the time, it’s difficult to predict the future, especially when you are in the middle of a crisis of epic and unprecedented proportions. But one differentiator sticks out in the case of the COVID-19 coronavirus situation: the social distancing required to minimize infection rates.. Social distancing will likely stay around in some form… Continue reading What will be the COVID-19 game-changer for Internal Communication? Social Distancing
Technology is changing the face of internal communication (IC), particularly so in times like these. As technology has progressed in IC, it’s also been obvious that many fundamentals remain the same – the demands for credibility, relevance and interactivity. Technology alone can’t meet those needs – doing so requires strategy. In that vein, I am… Continue reading Changing The Terms….with Smarp