The Profession

The Price of Everything, the Value of Nothing: getting out from under the ROI rock

BY Mike Klein

One of the most frustrating things about the pandemic is that a ridiculous number of top-shelf comms people are sidelined, either from having lost jobs or finding their projects descoped or cancelled. While most believe this is “a natural function of the recession,” it also reinforces what’s bothered me for years: communication professionals and the… Continue reading The Price of Everything, the Value of Nothing: getting out from under the ROI rock

Insights

AUTUMN IS COMING: A view from Reykjavik

BY Mike Klein

PR legend Stephen Waddington put it succinctly in his latest blog when he said “the next four months are likely to be as chaotic as the previous eight.” I say “succinctly” in that while I agree with him about the Autumn to come, I also am fully respectful of the tumult, disruption, dislocation and opportunity… Continue reading AUTUMN IS COMING: A view from Reykjavik

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New Normal or New Ballgame?

BY Mike Klein

I’m sure it won’t surprise you that I spend quite a bit of time on LinkedIn.  And on the pages of LinkedIn, I see a powerful discussion brewing among communication professionals: is our role to facilitate the journey to “the new normal” of organizational life – or – to lead the charge into “a new… Continue reading New Normal or New Ballgame?

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Internal Influence: Why ONA makes sense in times like these

BY Mike Klein

by Mike Klein and Dr. Anita Zbieg, PhD Following nine months of all-remote working across their business, Head of Comms Owen Newell Anderson met with Chief H.R. Officer Hayley Rodriguez to discuss one of his major agenda items – his desire to conduct an Organizational Network Analysis of the entire enterprise to better understand the… Continue reading Internal Influence: Why ONA makes sense in times like these

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What will be the COVID-19 game-changer for Internal Communication? Social Distancing

BY Mike Klein

Most of the time, it’s difficult to predict the future, especially when you are in the middle of a crisis of epic and unprecedented proportions. But one differentiator sticks out in the case of the COVID-19 coronavirus situation: the social distancing required to minimize infection rates.. Social distancing will likely stay around in some form… Continue reading What will be the COVID-19 game-changer for Internal Communication? Social Distancing

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Changing The Terms….with Smarp

BY Mike Klein

Technology is changing the face of internal communication (IC), particularly so in times like these. As technology has progressed in IC, it’s also been obvious that many fundamentals remain the same – the demands for credibility, relevance and interactivity.  Technology alone can’t meet those needs – doing so requires strategy. In that vein, I am… Continue reading Changing The Terms….with Smarp

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Convergence in Iceland – and why it’s interesting to internal and external communicators

BY Mike Klein

Iceland has been getting a lot of attention lately – partly because of its increasing popularity as a travel destination and also because of recent tumultuous economic, political and geological events (remember the eruption that grounded European air travel for a week?). But is there anything else going on beneath the surface that can give… Continue reading Convergence in Iceland – and why it’s interesting to internal and external communicators

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Five steps for avoiding the “Internal Communication measurement trap”

BY Mike Klein

Measurement.  For many years, measurement has been a source of frustration when it comes to internal communication and organizational alignment. Now, internal communication platforms and email tools offer a variety of embedded analytics and the ability to measure certain predetermined activities: clicks, open rates and adoption being the most obvious. While embedded analytics can be… Continue reading Five steps for avoiding the “Internal Communication measurement trap”

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Two-way internal communication is dead

BY Mike Klein

Two-way internal communication is dead. That may sound like a radical and provocative statement, and it is.   But it addresses a gap in the thinking that implies that interactivity and dialogue can somehow be confined to a closed loop, even in the face of always-on smartphones and social platforms. It challenges the still-grudging recognition of… Continue reading Two-way internal communication is dead

BY Mike Klein

The latest from Changing The Terms: COMPLETING “THE PRESENT AND FUTURE OF INTERNAL COMMUNICATION”  My latest research project, The Present and Future of Internal Communication, finished earlier this month with the publication of its 12 key conclusions and my summary article on IC Kollectif.  But naturally, when one is working on matters of the future,… Continue reading Insights and Updates