Mike Klein: Masterclass Series

Measurement: Putting it on Rails

Now Open for Registration


Learn how to make measurement your most important internal communication tool
Date

December 13

duration

120 Minute Masterclass

+ one private 30 minute consultation.

Register Now! (December 13)
Who is it for?

Internal communication pros who want to make measurement an opportunity for engaging their leaders and increasing their impact.

What you will learn
  • Choosing what to measure to maximize impact
  • Challenging measurement myths
  • Gathering insights using a two-question open-ended survey
  • Creating a compelling data narrative
  • Baselining the right things
  • Making your case for resources and strategy to leaders
Meet Your Class Leader: Mike Klein
  • 30-year internal communication veteran
  • Global top-five internal communication influencer (according to Right Relevance)
  • Experienced corporate and political survey researcher
  • Author of “From Lincoln to LinkedIn” and advocate of the “Two Question Survey”
  • MBA, London Business School
  • Founder of global #WeLeadComms initiative

“Mike Klein is one of the top thought leaders in internal communication because his ideas are both original and actionable. His Masterclasses will offer an additional dimension - a chance to learn these ideas from the inside and discuss how to put them into practice in your organizational context.”

Erik S. Meyers

Head of Communication

Lohmann and Rauscher

“Over the last year, I’ve become familiar with Mike Klein as a thought leader, a communication innovator and a friend. I’m thrilled that Mike is offering some original IC masterclasses and encourage you to participate.”

Abhijit Shanker

Former Head of Communication

UNICEF

"Mike brings a wealth of knowledge and experience to the topic and can help you gain more confidence in how you gather data from words, empower you to approach your data differently, and provide tools on how to make your data work for you."

Robin Waesche

Senior Comms Leader

United States

Registration Fee: USD 395

(plus 21% Netherlands VAT if applicable)

Register Now! (December 13)

Sponsored by Sparrow Connected.

CONNECT WITH MIKE

GET A FREE-OF-CHARGE HALF-HOUR CONVERSATION ABOUT HOW TO MOVE FROM RESEARCH TO INSIGHT TO ACTION. GET IN TOUCH.













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