Mike Klein: Masterclass Series

Measurement: Putting it on Rails

Learn how to make measurement your most important internal communication tool


An interactive session building tangible skills
Date

May 9

duration

120 Minute Masterclass

+ one private 30 minute consultation.

Register Now!
Who is it for?

internal communication pros who want to make measurement an opportunity for engaging their leaders and increasing their impact

What you will learn
  • Choosing what to measure to maximize impact
  • Challenging measurement myths
  • Gathering insights using a two-question open-ended survey
  • Creating a compelling data narrative
  • Making your case for resources and strategy to leaders
Meet Your Class Leader: Mike Klein
  • 30-year internal communication veteran
  • Global top-five internal communication influencer (according to Right Relevance)
  • Experienced corporate and political survey researcher
  • Author of “From Lincoln to LinkedIn” and advocate of the “Two Question Survey”
  • MBA, London Business School
  • Founder of global #WeLeadComms initiative

"With AI generating an increasing share of internal and external business content, measuring the real impact and resonance of communication has never been more important. By focusing on integrating qualitative and quantitative measurement - and measuring what matters - Mike Klein's Measurement Masterclass is right on the money."

Dr. Edna Ayme-Yahil

Communications Director

Consumer Goods Forum. France

"Companies often hesitate to spend on internal research, and a lot of what is spent is wasted. Mike's Masterclass is great value in that it doesn't only teach how to do research that has actual impact, it also demolishes the assumptions that get in the way of doing it in the first place."

Joanna Parsons

Head of Internal Communications & Culture

FIIC, Ireland

“The masterclass is not about measuring how many clicks your content gets; this is the real deal and is about measuring the extent to which your organisation’s people are aligned with the direction of travel and priorities of the business. This is the stuff that will get your CEO and Chief Strategy Officers interested.”

Andrew Hesselden

Coralfish Communication

UK and Spain

“I not only gained a deeper understanding of internal communication metrics but also developed valuable insights that I can apply in my work. I recommend Mike and this course as a baseline to improve internal communication strategies!”

Barbara Morfin

Corporate Communications Coordinator

Nexteer Automotive. USA

“Over the last year, I’ve become familiar with Mike Klein as a thought leader, a communication innovator and a friend. I’m thrilled that Mike is offering some original IC masterclasses and encourage you to participate.”

Abhijit Shanker

Former Head of Communication

UNICEF

"Mike brings a wealth of knowledge and experience to the topic and can help you gain more confidence in how you gather data from words, empower you to approach your data differently, and provide tools on how to make your data work for you."

Robin Waesche

Senior Comms Leader

United States

Registration Fee: EUR 495

(VAT Inclusive - if applicable)

Register Now!

Sponsored by Sparrow Connected.

CONNECT WITH MIKE

GET A FREE-OF-CHARGE HALF-HOUR CONVERSATION ABOUT HOW TO MOVE FROM RESEARCH TO INSIGHT TO ACTION. GET IN TOUCH.








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