KEY OFFERINGS

Changing The Terms delivers cutting-edge research, strategy and content built on a deep understanding of internal dynamics in organizations, communities and markets.

RESEARCH AND AUDIT

THE ONE WEEK SCAN: combining interviews with leaders, communicators and employees; review of channels, engagement activities, current agenda items, existing survey data and related terminology and tactics

ALIGNED VOICE: integrating approaches for eliciting leadership objectives, employee attitudes and assessing gaps between each based on telephone interviews and focus groups

INFLUENCE SCAN: developing understanding of how influence and “word of mouth” flows between people from functional, geographic or organizational standpoints by using one or more established approaches (organizational network analysis, snowball analysis)

MEASUREMENT AND METRICS

SHARP NUMBERS: definition of metrics and formulation of “communication factors” – numbers which account for the impact of employee communication activities on delivering organizational outcomes

CUSTOM SUPPORT: as-needed support, facilitation and participation in metric-setting sessions

COACHING AND TRAINING

TEN-PACK TUNE-UP: ten session program of focused coaching for internal communication leaders to sharpen business impact and professional confidence

DIMENSIONS OF INFLUENCE: focused online training workshop looking at how employees play different and critical roles within the organization, and how to leverage these roles

MESSAGING AND CONTENT DEFINITION

CUSTOM SUPPORT: development of narratives, messaging and terminology that support business objectives in internal and external contexts