One of the greatest potential opportunities for improving the efficiency and effectiveness of business communication is a variation of the “80/20 rule” – leveraging relatively few key employees to drive the major organizational conversations, rather than pursuing one-size-fits-all approaches.

Indeed, research shows that as few as three percent of employees actually drive more than 90% of an organization’s conversations. But what’s involved in tapping into this informal network and harnessing it to help the organization communicate and perform more effectively?

To download a FREE guide on how to identify, connect and mobilize influencers in your enterprise or community, please complete the short form below:


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