The latest from Changing The Terms:
COMPLETING “THE PRESENT AND FUTURE OF INTERNAL COMMUNICATION”
But naturally, when one is working on matters of the future, conclusions are not an end, but a beginning.
The conclusions point in exciting directions:
● IC is moving away from a focus on engagement and towards a focus on alignment as leaders seek sharper prioritization and higher agility
● Employees are increasingly recognized as communicators and contributors, instead of being mere recipients of communications.
● One-way and two-way approaches are giving way to multidirectional communications, based on a growing appreciation of today’s whole systems landscape and the role of internal influence within it.
● Measurement and value assessment are becoming more tangible and, therefore, much more powerful.
● In a world where products and services are converging and commoditizing rapidly, Internal Communication is increasingly seen both as a source and driver of strategic differentiation.
To put this research into practice, I’m looking for communicators and leaders interested in taking this thinking into their organizations – to drive sharper alignment, more actionable measurement, and ultimately, clearer differentiation.
If you’d like a research-based approach to internal communication that can reduce noise while increasing impact, let’s talk.
Send me an email at firstname.lastname@example.org and we’ll put a conversation in the schedule. Or, if you prefer, book a consultation here.
LIVE EVENTS AND WEBINARS
It will be great if you can join me at any of these live or online events.
OSLO: Will be joint keynote for “What’s the next Big Thing in Internal Communication”, co-sponsored by the European Association of Communication Directors and the Norwegian Communication Association on 15 October.
LONDON: Will be delivering a set of two workshops for CIPRInside on Measurement and Noise Reduction/Internal Influence on 29 October. Please email me at email@example.com so I can provide you with a 20%-off discount code.
TORONTO: My Measurement and Noise Reduction/Internal Influence workshops are also part of the offering for the Inner Strength Strategic Internal Communication Conference in Canada’s largest city on 27 November.
SMARP’s “Great Debate”: IC people are rarely disagreeable, but we often disagree. And sponsor Smarp is seeking to stimulate some spirited conversation between myself, Canada’s Priya Bates and America’s Jason Anthoine. I think a bit of my “heresy” around “employee engagement” is likely to come through during our conversation on 22 October.
BANANATAG: International communication will be on the menu as I join Jenni Field, Chuck Gose, and Sony’s Tracy Chambers in a webinar that will touch on subjects like the appropriate use of jargon and the impact of multidirectional communication on employee-line manager relationships on 30 October.
Changing The Terms now has guides available on differentiation, internal influence and employee activism. Order your copies here.
Thank you for your continued interest and support – and for your help in “changing the game.”