Want to stay relevant in the age of AI? Three crucial skills internal communicators can learn NOW:
As content gives way to context as a driver of action, thinking and sentiment in organizations and communities, here are three skills that IC pros can learn and put into practice quickly — and strengthen their case for being seen as strategic assets rather than mere content generators:
Internal Communication: What’s the “tipping point” for small and medium-sized businesses?
How big of an organization do you need to be to have a professional approach to internal communication?
It’s a proverbial “how long is a piece of string” question. But it’s one well worth exploring, and perhaps earlier than you may think.
Ambassadors vs Influencers: time to get real
Ambassadors programs are not necessarily bad, but they get problematic when companies and managers call them “influencer” programs and start calling program members “the influencers.”
Making measurement your most effective internal communication tool right now: it’s easier than you think.
It’s time – right now – for internal communication pros to look beyond the embedded analytic tools they may have access to — and step beyond basing their measurement approach on such readings as “click rates” and “open rates.”
Herd Virality – why focusing on internal influence beats “100% engagement”
Do we really need to shoot for “100% Engagement,” or do we need to focus on engaging the right people?
Is it time to replace “magic numbers” with a “magic question” when it comes to alignment and engagement?
Over the last twenty-plus years, organizations have been focused on finding a single “magic number” as the ultimate gauge of organizational health. But… could it be that we are focusing on the wrong numbers?
