From content to connection: a new role for the communication professional

For more information about my new SuperConnection Course from the Centre for Strategic Communication Excellence, click here. One of the frustrations I see among communication professionals is that it’s becoming more and more difficult to secure our positions by focusing on the basic content-focused activities of our roles – particularly when such things as content […]

What can a World War II general teach us about Internal Communication?

What does a crusty World War II general have to teach us about raising the bar in #internalcommunication?   A ton. Here’s why.   LEAD, FOLLOW, or GET OUT OF THE WAY   A man of blunt words, one of World War II General George Patton’s most famous lines was “Lead me, follow me, or […]

Distribution is King: Five Tips to Make it Reign

“Content is king” was quite the catch phrase over the last few decades, indeed, throughout the whole of the Internet era.     But as the key to royalty is rarity, the proliferation of content has ultimately been its undoing as the royal resident of the communication throne.   Nowhere is this more true than in […]

“It’s All About The Managers.” Really?

“The secret to improving internal communication is to focus on line managers.” That’s one of the most popular comments that I’ve heard from #internalcommunication folks over the years. It’s also an idea that I’ve never bought. Aside from the fact that the idea isn’t exactly a secret, it’s also something I’d call a “near-myth” – […]

Six “near-myths” about internal communication

A dice with six showing

There are a lot of things that are believed about internal communication that are, at best, rarely true. These beliefs undermine perceptions of #IC’s value and impact and make it difficult for real #internalcomms professionals to be effective. Yet they persist because they are easy to believe, and perhaps there are occasional bits of evidence […]