From content to connection: a new role for the communication professional

For more information about my new SuperConnection Course from the Centre for Strategic Communication Excellence, click here. One of the frustrations I see among communication professionals is that it’s becoming more and more difficult to secure our positions by focusing on the basic content-focused activities of our roles – particularly when such things as content […]

What can a World War II general teach us about Internal Communication?

What does a crusty World War II general have to teach us about raising the bar in #internalcommunication?   A ton. Here’s why.   LEAD, FOLLOW, or GET OUT OF THE WAY   A man of blunt words, one of World War II General George Patton’s most famous lines was “Lead me, follow me, or […]

Three Bold Ideas for 2024

In a world filled with distractions, the challenge of capturing employee attention and channeling it into focused action has arguably never been greater.   Leaning in on simplistic platitudes like “you have fifteen minutes a day of employee attention for internal communication” isn’t going to cut it. Instead, here are three bold ideas that can help […]

Permission and Budgets: how communication pros can break through

79% to 21%.   LinkedIn quick polls are hardly scientific.   But when they produce such a lopsided result, with nearly 400 responding, one can’t help but take notice. In this case, I asked the question of communication professionals: Which of the following would you prefer: unlimited budget or unlimited permission. 79% opted for unlimited permission, […]

Is it time to replace “magic numbers” with a “magic question” when it comes to alignment and engagement?

OVER the last twenty-plus years, organizations have been focused on finding a single “magic number” as the ultimate gauge of organizational health. The two main candidates have been the “employee engagement (EE) score: or an “employee Net Promoter Score (eNPS).” But faced with systemic downward trends in both of those measures — could it be that we are focusing […]

Employee Engagement: Challenging a ridiculous idea with a human alternative

Employees gather on stairs

One of the most pervasive influences on internal communication is based on a ridiculous idea. The ridiculous idea is that there’s something called “employee engagement” that can be measured on a scale of one to 100. Even with breakthroughs leading to improved technology, empowerment and communication occurring over the last 20 years, the idea that […]