79% to 21%. LinkedIn quick polls are hardly scientific. But when they produce such a lopsided result, with nearly 400 responding, one can’t help but take notice. In this case, I asked the question of communication professionals: Which of the following would you prefer: unlimited budget or unlimited permission. 79% opted for unlimited permission, […]
Embedded analytics can be helpful in adding numbers to the internal communication story. But using them without strategic intent and thought makes them a potential trap for internal communication pros.
As content gives way to context as a driver of action, thinking and sentiment in organizations and communities, here are three skills that IC pros can learn and put into practice quickly — and strengthen their case for being seen as strategic assets rather than mere content generators:
How big of an organization do you need to be to have a professional approach to internal communication?
It’s a proverbial “how long is a piece of string” question. But it’s one well worth exploring, and perhaps earlier than you may think.
Ambassadors programs are not necessarily bad, but they get problematic when companies and managers call them “influencer” programs and start calling program members “the influencers.”
Making measurement your most effective internal communication tool right now: it’s easier than you think.
It’s time – right now – for internal communication pros to look beyond the embedded analytic tools they may have access to — and step beyond basing their measurement approach on such readings as “click rates” and “open rates.”