Permission and Budgets: how communication pros can break through

79% to 21%.   LinkedIn quick polls are hardly scientific.   But when they produce such a lopsided result, with nearly 400 responding, one can’t help but take notice. In this case, I asked the question of communication professionals: Which of the following would you prefer: unlimited budget or unlimited permission. 79% opted for unlimited permission, […]

Ambassadors vs Influencers: time to get real

Ambassadors programs are not necessarily bad, but they get problematic when companies and managers call them “influencer” programs and start calling program members “the influencers.”