It is an attempt to bridge the gap between the traditional top-down, hierarchical mentality that remains dominant in internal communication and employee engagement, and the calls for ignoring or overthrowing that hierarchy in the name of “social business” or “holocracy.”
From Lincoln to LinkedIn offers an alternative. It unfolds an approach that is genuinely strategic, encouraging the intelligent use of new communication philosophies and technologies without becoming enslaved to them.
Rather than focus on technology or hierarchy, it focuses on the relationships between colleagues, and the way influence, messages and actions connect in the real world.
I invite you to download it, and above all, to let me know what you think. I think you will agree that this approach could make a major difference, not only to achieving your objectives, but also in making corporate communication more respectful and impactful.