Today, Mike works with corporate and political clients on both sides of the Atlantic – focusing on increasing their impact by channelling their intent and better targeting their messages.
CHAGING THE TERMS
That means being much sharper in the way we target, the ways we identify sources of credibility and influence, and how quickly we can shift our focus from making people ‘feel engaged’ towards driving specific actions.”
Strategy & Research
Mike has worked with large corporates like Shell, Cargill, Maersk, Avery Dennison, Barclays and easyJet, along with startups, public sector organizations and more than 30 political campaigns. He is also the founder of the #WeLeadComms recognition program, holds an MBA from London Business School, and is based in Reykjavik, Iceland.