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What will be the COVID-19 game-changer for Internal Communication? Social Distancing

BY mikeklein

Most of the time, it’s difficult to predict the future, especially when you are in the middle of a crisis of epic and unprecedented proportions.

But one differentiator sticks out in the case of the COVID-19 coronavirus situation: the social distancing required to minimize infection rates..

Social distancing will likely stay around in some form until a vaccine is found and takes hold. And that will have massive impact on the workplace as well as on the lives and lifestyles of citizens throughout the world - impact that could last well beyond the vaccine's arrival.

I write on this in greater detail for Smarp. 

I also will discuss this with leading IC personalities Steve Crescenzo and Jennifer Sproul on Smarp’s latest Webinar on Thursday 2 April.

To be sure, the economic and emotional toll of COVID-19 is increasingly wrenching, and that's what most people are rightly focusing on today. However, we’ve had wars and economic crashes, and they didn’t change the fundamental nature of work and business. 

Social distancing, however, changes everything.

It changes much more than how we situate ourselves. It changes how we interact. How we transact. How we speak with each other, listen to each other, and how we make and implement decisions.

It moves organizational stories from physical space to the connections that exist between organization members in virtual space. 

It reconfigures the economics of whole industries and communities.

And it radically alters the way relationships form and continue within organizations - and between organizations and customers.

If you are interested in the implications of social distancing on your organization or practice, let’s talk.  Book a free half hour conversation here. https://calendly.com/changingtheterms/30min


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