Itâ€™s hard to be ambitious when you are trying to survive. Thatâ€™s not only true of individuals. Itâ€™s also true of fields and professions when they face the pressure of micromanagement and penny-pinching.
Thatâ€™s our historical baggage as internal communicators.
But it doesnâ€™t have to be our current reality, much less our future.
Indeed, the C-Suite decision-makers and Chief Communicators I spoke with for Happeoâ€™s research into The Present and Future of Internal Communication want IC to be more confident and proactive.
The question is how quickly we can raise our game, and what moving in that direction actually looks like.
From my perspective, there are two main issues: how do we as IC professionals engage with leaders, and how do we change the way we do things, so we can operate more effectively and credibly.
How can we get our house in order? Three tasks
How can we get leaders on board in a meaningful way? Three opportunities:
The IC of the future is not a simple continuation of todayâ€™s tactics, priorities and practices. New skills, mindsets and confidence will be required as we go forward.
Recognize that the right help is available - donâ€™t be afraid to look beyond your organizational bubble for help. Consultants and vendors have a lot of experience and insights, and can save you from spending a lot of time and money on heartache and reinvention.
Most importantly, recognize that the future of IC is in your hands.
Managers and leaders have changing demands, but only we can reshape their expectations by clearly defining the benefits of a strategic, tech-savvy and incisive approach.
We can do this.
ABOUT CHANGING THE TERMS
Changing The Terms is a communication consulting practice focused on helping organizations improve alignment, differentiation and performance.