Toronto/Delft: The Gorilla Games, an internal communication essay contest challenging practitioners to boldly and creatively address challenging hypothetical internal comms scenarios, came to a successful conclusion today, with Stephen Welch of Eleven Consulting winning Gold and Rachel Frazer of MAG (Manchester Airport) winning Silver.  

These UK-based winners were joined on the podium by the internal communications team of Euroclear in Belgium, led by Anne-Sophie Duchene, independent practitioner Gaurav Ghose of Canada, Terry Hart of Designing Successful Change in the United States and UK-based entrants Debbie Aurelius (Peppermint Fish) and Frank Dias (Lloyd’s) winning Bronze.

The winning entries will be compiled into a white paper by lead sponsor ContactMonkey and available for download in February. The judges and winners will also appear on a Webinar scheduled for March.

“This was a bold experiment – and I’m delighted that we had winners that genuinely challenge norms and practices in the internal communication space,” said co-sponsor and Lead Judge Mike Klein of Netherlands-based consultancy Changing The Terms. “The spread of winners, covering in-house and consultancy and a range of geography made for vivid scenarios that are relevant to IC pros everywhere.”

“We were delighted with the entries, and the winners certainly embodied the ‘gorilla’ spirit we were looking for,” added Scott Pielsticker, CEO of ContactMonkey. “We were also thrilled to have the opportunity to give the IC community a push to be more bold, daring and innovative, and look beyond over-used tactics and one-size-fits-all solutions.”

Mike was joined on the judging panels by UK-based judges Silke Brittain and Neil Jenkins, US-based Jason Anthoine and Ashli Davis, and Canada’s Priya Bates. The panelists judged the entries based on innovative thought leadership and use of creativity.

Participants entering the contest were invited to submit entries in response to a number of common scenarios within the internal communication profession and apply a “guerrilla” approach as a solution.

The Gorilla Games competition was officially launched on November 1, 2018 by ContactMonkey, an email tracking service for internal communication professionals, and Changing the Terms, an internal communication consultancy based in the Netherlands, in an effort to jumpstart the flow of new thought leadership and content into the internal communication profession.

ContactMonkey is based in Toronto, Ontario and focuses on innovative solutions for internal communications professionals with its out-of-the-box solution to email building, tracking, and analyzing for Outlook. It is the only solution that enables you to measure individual and overall employee email engagement and send beautiful responsive HTML emails from Outlook to Outlook distribution lists using their intuitive drag and drop Email Template Builder.

Changing the Terms (CTT) is based in Delft in the Netherlands and works through a global network of relationships. Mike Klein, CTT Principal, is one of the world’s leading internal communication bloggers, and is the author of “From Lincoln to LinkedIn,” a communication manual outlining guerrilla-style approaches.

For more information please contact:

Katie Liston, Head of Marketing at ContactMonkey

Email: katie@contactmonkey.com

Mike Klein, Principal, Changing The Terms

Email: mike.klein@changingtheterms.com


New Podcast with Happeo

Pleased to announce the airing of my latest podcast, this time with Happeo on our research into “the present and future of Internal Communication”.

You will find a link to the podcast, as well as an excerpted transcript here:





The present and future of Internal Communication: Introducing the Happeo IC research series


Late last year, I was given an offer I couldn’t refuse.  

Happeo, a digital workplace vendor based in Amsterdam, asked me to do an in-depth research study looking at the present and future of internal communication.  

As someone who has been a practitioner, commentator and agitator in the IC field, the opportunity to look qualitatively at what practitioners think about what is going on in and around our profession – and to have the remit to seek input from those who employ us as consultants, managers and specialists – is proving interesting, exciting, and more than a little alarming.

My research has six parts, each based on twelve conversations.  The goal – to identify the gap between where we are and where we need to be, and what our stakeholders will demand of us to deliver and demonstrate value as the world around us accelerates and changes.

The first report covers the current state of internal communication as leading practitioners see it. The second, which I am currently completing, addresses how practitioners see the near-term future.  Additional reports will cover measurements and business cases, how corporate communicators perceive internal comms and what senior managers and leaders will need as the overall business environment changes.

You can find the first report here: https://www.happeo.com/changing-the-internal-communications-game

If the first report is any indication, the series has the potential to serve as a much-needed wake-up call for a profession whose fundamental importance is exceeded only by its collective difficulty in illustrating that importance to the people who depend on it.

This is sponsored research – and Happeo has an agenda to make itself known as an emerging leader in the internal communication space. And, in giving me, a credentialled advocate for a strategic, dynamic and sustainable approach to IC, free rein to define questions and select a global panel of active in-house IC practitioners and consultants, there is a commitment to do so by identifying fundamental issues and empowering practitioners to confront them.

Through the articles, reports and events connected with this research, my intent is to help change the conversation around our profession – and leave people prepared and empowered for what lies ahead.  If you want to discuss, please ping me at mike.klein@changingtheterms.com.