BY mikeklein
It’s poem time
At Changing The Terms
The annual verse
Of IC twists and turns
A changing world
Of metrics and tech
Yet old-school leaders
Keep breathing down neck
A poster – a roadshow
They still want that stuff
A trusted advisor?
Most still think we’re fluff
Millennials
Also make demands
Consumer-grade comms
They want in their hands
The tech is there
To fit any budget
But are silver bullets
What’s needed to nudge it?
I’m doing some research
For
Happeo
To see what will move
Your busy CEO
To give you the platform
You say you need
And spark collaboration
And power and speed
My own twists and turns
Were quite to see
After six months in Frankfurt
It’s consulting for me
New ventures sparked
From cool to funky
Like
Gorilla Games
With ContactMonkey
If you haven’t entered
The time will soon pass
So send us your essays
For prizes with sass
Next year is coming,
Let’s pick up the pace
IC folk do it
With style and grace
And for all in whom
The IC flame burns
Happy holidays to all
From Changing The Terms
