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The annual Changing The Terms poem: 2018-style

It’s poem time At Changing The Terms The annual verse Of IC twists and turns   A changing world Of metrics and tech Yet old-school leaders Keep breathing down neck   A poster – a roadshow They still want that stuff A trusted advisor? Most still think we’re fluff   Millennials Also make demands Consumer-grade… Continue reading The annual Changing The Terms poem: 2018-style

BY Mike Klein It’s poem time At Changing The Terms The annual verse Of IC twists and turns   A changing world Of metrics and tech Yet old-school leaders Keep breathing down neck   A poster – a roadshow They still want that stuff A trusted advisor? Most still think we’re fluff   Millennials Also make demands Consumer-grade comms They want in their hands   The tech is there To fit any budget But are silver bullets What’s needed to nudge it?   I’m doing some research For Happeo To see what will move Your busy CEO   To give you the platform You say you need And spark collaboration And power and speed   My own twists and turns Were quite to see After six months in Frankfurt It’s consulting for me   New ventures sparked From cool to funky Like Gorilla Games With ContactMonkey   If you haven’t entered The time will soon pass So send us your essays For prizes with sass   Next year is coming, Let’s pick up the pace IC folk do it With style and grace   And for all in whom The IC flame burns Happy holidays to all From Changing The Terms
Mike Klein

Internal communications pro with a bent towards increasing impact while reducing noise and friction. Former US political consultant, London Business School MBA. Tribal loyalties include IABC, EACD, Tottenham Hotspur FC and the Wisconsin Badgers.

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