The following is a joint press release marking the launch of an essay competition for internal communicators, with ContactMonkey and Changing The Terms giving participants the opportunity to tackle one of five relevant communication scenarios and compete for prizes and recognition.
Toronto, ON/Delft, NL: In an effort to jumpstart the flow of new thought leadership and content into the internal communication profession, ContactMonkey, an email tracking service for internal communications professionals, and Changing The Terms, an internal communication consultancy based in the Netherlands, are joining forces to launch their first-ever essay competition, the “Gorilla Games” focusing on different aspects of what they call “Gorilla Internal Communication.”
“In asking communicators to write about what they would do in relatively common scenarios if they were free to act, we open up insights into a new, ‘guerrilla’ approach to Internal Comms. And since ContactMonkey is involved, it’s only appropriate to change the terms – hence ‘Gorilla’.’ said Mike Klein, Changing the Terms’ Principal.
“The approach is guerrilla in that it challenges prevailing trends. In a profession that sees itself as visual and digital, we are doubling down on the power and centrality of the written word. In a field where the awards are given for best practice, past-based performance, we are inviting people to share next practice, and what they would do if they were enabled to fight with their bare hands.’ said Scott Pielsticker, CEO of ContactMonkey.
Participants for the contest can choose to submit entries in response to a number of scenarios common within the internal communication profession. The goal is for communicators to apply a guerrilla approach as a solution to the scenario of their choice, exercising their creativity and thought leadership.
Participants may submit one entry submission for each category of scenarios if they so wish. Internal communicators wishing to participate in the contest can submit their entries online starting on 1 of November 2018 via the entry form that will be hosted on ContactMonkey’s website. The last day to submit entries is December 1, 2018.
Participants’ entries will be judged on innovative thought leadership and use of creativity. Esteemed judges from the internal communications industry will decide on contest winners.. Moreover, ContactMonkey and Changing the Terms will provide visibility to the winners and their work on one or more of their platforms.
ContactMonkey is based in Toronto, Ontario and focuses on innovative solutions for internal communications professionals with its out-of-the-box solution to email building, tracking, and analyzing for Outlook. It is only solution that enables you to measure individual and overall employee email engagement and send beautiful responsive HTML emails from Outlook to Outlook distribution lists using their intuitive drag and drop Email Template Builder.
Changing the Terms (CTT) is based in Delft in the Netherlands and works through a global network of relationships. Mike Klein, CTT Principal, is one of the world’s leading internal communication bloggers, and is the author of “From Lincoln to LinkedIn,” a communication manual outlining guerrilla-style approaches.
For more information please contact:
Katie Liston, Head of Marketing at ContactMonkey
Mike Klein, Principal, Changing The Terms