Join Michael Nord and me for an IABC EMENA influencer webinar on 31 October

Changing The Terms_logo no name

In much of the western world, 31 October is Halloween, a day of disguises and scary pretenses.

Yet on the same day, at 1 PM CET, IABC EMENA is hosting a discussion about revealing the true influencers in organizations, and demystifying the process of identifying informal influencers and how to engage them more consciously in organizational initiatives and change.

Please join Michael Nord and me for a free discussion about how to improve the effectiveness of internal and change communication by identifying key influencers, the three percent of people who inform (and represent) 90 percent of employees in organisations.

To register, click the link below:

In this session, you will learn:
– Why shift towards influencers and away from all-employee comms for key initiatives and agenda items
– Which identification methods are available
– What’s the difference between “influencers” and “ambassadors”

More about Michael Nord:

Michael Nord is a principal consultant with The Fifth Business in the Netherlands. He advises and coaches leaders in large organizations on how to manage their stakeholders using appropriate tools and methods. Nord was born in Denmark, lives in the Netherlands and speaks five languages. He has worked all over the world, for small and large organiZations. Michael is a Director of the IABC, and has been actively involved in the European operations of IABC for more than a decade.

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