Embracing the disruption theme, I swung hard with my piece. â€œBreaking the Rule of Engagement,â€ which challenges the dominance of â€œemployee engagementâ€ as an internal communication priority in recent years. Â I lay out an alternative future where a newly empowered profession can re-establish its impact by focusing on more tangible and inspiring priorities.
The process of putting the book together was disruptive as well. Rather than being a North American or UK exercise, the book grew out of IC Kollectifâ€™s commitment to being truly international. Authors were selected with an inclusive view of the internal communication profession that incorporated in-house practitioners and consultants, and practitioners whose work involves internal communication but is by no means limited to it.
Members crossed a number of the professionâ€™s association fault lines: Britainâ€™s IOIC and CIPR, PRSA Connect in the US, and national associations in a number of countries were represented. They were bolstered by a strong contingent of IABC members and leaders from around the world, and the book was published with the endorsement of the Global Alliance.
The e-book is free and more than 200 pages in length, best to be downloaded onto a laptop.
Kudos to Lise Michaud and Claire Watson, who were instrumental in shepherding this fantastic volume into publication.