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Internal influencers: now actionable, no longer optional

Ever wonder why your internal communication isn’t getting any traction?  Or why your engagement scores are slipping despite your steady diet of snappy intranet articles and C-suiter videos? Recent studies from Edelman, the American Press Institute, and Innovisor in Copenhagen identify a crucial and often-omitted factor: the peer influencer, or, as they are often called… Continue reading Internal influencers: now actionable, no longer optional

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“Eternal Communication” – something from Walmart that I’m not buying

In the world of business communication, every now and then an old idea gets renamed and passed off as a great innovation, even when it may be better left on the recycling heap. Such is the case with Walmart’s “invention” of “eternal communication” – the idea of recirculating external messages internally, while de-emphasizing internal communication. Chad… Continue reading “Eternal Communication” – something from Walmart that I’m not buying