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Transformational Networking: From telling the story to changing the script

It’s become fashionable for organizations to talk about storytelling, and for business communicators to be seen as storytellers.  Just as they have been described as “corporate journalists.” But communicators are in a position to do a lot more than tell the tale. Actually, they can change the script itself.  By using their knowledge and relationships to… Continue reading Transformational Networking: From telling the story to changing the script

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Time for IC to “take the fork in the road”

“If you see a fork in the road, take it.” – Yogi Berra The famous American baseball personality Yogi Berra was well known for his seemingly malformed or silly statements. Yet, in his classic comment above, he actually pointed a way forward for internal communication (IC) - to pursue more involvement in tangible business initiatives while… Continue reading Time for IC to “take the fork in the road”