A truth we should never lose sight of

Chuck Gose is one of my favorite people in the world of internal communication – a guy who connects a lot of IC pros more deeply into our global professional community through his ICology podcasts and his all-around leadership in the field.

Moreover, his LinkedIn post, “Speaking Truth to Power,” provides some timely and relevant advice on how internal communicators can avoid the minefield of “alternative facts” and maintain integrity in their relationships in challenging times.

 

I agree with 99% of what Chuck said.  But the one percent is a big one.

“Internal comms is the voice of the employee”

No.  That’s not true.

Just like real estate agents always work for the seller, internal communicators invariably work for the employer – to enable the employer to achieve its objectives more effectively and efficiently.  Full stop.

Now, it is generally the case that we help our employers by channeling feedback and giving volume to employee voice in a way that creates a more powerful shared reality.

It is also often the case that we invest a lot of time and energy into giving faces and voices to employees to make their needs and contributions better understood by leaders and managers.

But for our profession, claiming that our ultimate loyalty is to the employee is both inaccurate and dangerous. And that is one truth we should never lose sight of.

 

One thought on “A truth we should never lose sight of

  1. Mike, I love this thought-provoking discussion! I have long advocated that internal communications should be the Voice of the Brand, which includes the voice of employees and leaders but is also reflective of organizational culture (where the organization came from and where it is now) and organizational aspirations (where the organization seeks to go). I believe organizations achieve their greatest successes when internal communications are aligned in this manner.

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