2016 has been a heck of a year. And for many, a hell of a year as well.
As is my now-annual tradition, here is a Holiday Poem that gives 2016 an appropriate goodbye, while setting up what will likely be an epic 2017:
Soon it’ll be time
To welcome 2017
And say goodbye to the
Roughness of ’16
This could be the year
When IC becomes the wedge
But let’s remember we’ve
Always been on the edge
2016
was when Trump was elected
2017
can be when we’re most effective
If we can kiss good bye to
One-size-fits-all
And stop expecting
Digital to do it all
Because turbulent times
Need clarity and vision
Influencers will be
The ones to spark ignition
With context-rich
Targeted communication
They’ll cut the noise
While preserving reputation
Digital, video
They too will fill their holes
And confident professionals
Will play mightier roles
2017 can be the year
Everyone is gonna see
The real impact
And value of IC
So there’s plenty
To play for
As the
IC flame burns
So here’s the
Best holiday wishes
From
Changing The Terms
