December 20, 2016 BY Mike Klein 2016 has been a heck of a year.  And for many, a hell  of a year as well.

As is my now-annual tradition, here is a Holiday Poem that gives 2016 an appropriate goodbye, while setting up what will likely be an epic 2017:

 

Soon it’ll be time

To welcome 2017

And say goodbye to the

Roughness of '16

 

This could be the year

When IC becomes the wedge

But let’s remember we’ve

Always been on the edge

 

2016

was when Trump was elected

2017

can be when we’re most effective

 

If we can kiss good bye to

One-size-fits-all

And stop expecting

Digital to do it all

 

Because turbulent times

Need clarity and vision

Influencers will be

The ones to spark ignition

 

With context-rich

Targeted communication

They’ll cut the noise

While preserving reputation

 

Digital, video

They too will fill their holes

And confident professionals

Will play mightier roles

 

2017 can be the year

Everyone is gonna see

The real impact

And value of IC

 

So there’s plenty

To play for

As the

IC flame burns

 

So here’s the

Best holiday wishes

From

Changing The Terms