In a post on her company blog, Alison Davis, who is generally known as one of the top internal communication consultants in the United States, mounted a defense of the idea of “what’s in it for me (WIIFM)” - that a communication must convey a personal benefit or intensely direct relevance for readers, because they… Continue reading Thinking twice about “what’s in it for me”
2016 continues to shape up as a year of the “angry voter” in the West, as evidenced by such phenomena as Donald Trump's unexpectedly high poll numbers at this late stage of the U.S presidential campaign, the narrow victory of the "Brexit" referendum to take the United Kingdom out of the European Union, and strong electoral… Continue reading The rise of the angry voter: observations and questions for business (UPDATED)
As an internal communicator who has been working on building a constituency to challenge traditional thinking in our profession, the flow of articles through LinkedIn has often been interesting but rarely essential. So I was very surprised last week to see two posts that weren’t just great but really important: a piece challenging the centrality of line… Continue reading Dethroning managers, demystifying movements: two great pieces via LinkedIn
Few activities and skills are more critical to the communication professional than networking. On an individual level, networking skills are not simply critical to improving one’s career prospects, they are a fundamental part of any communication role itself—the collection and validation of information, the socialization and approval of messages and images, and the way… Continue reading From collecting to connecting: Lin McDevitt-Pugh changes the terms of “networking”
My "six forms*" of engagement approach, challenging traditional employee engagement thinking, takes center stage with my first ever podcast interview. The interview, part of the popular ICology podcast interview series hosted by Chuck Gose, can be found on the Podbean service here. It is also available via iTunes and other popular download points. *Nominations have come in for two additional… Continue reading Taking aim at conventional “employee engagement” thinking on ICology podcast
For the last two years, the most prevalent words I have seen in the communication world have been “digital” and “disruption.” For the most part, the talk about each involved extolling the virtues of “digitalization” and “disruptiveness,” with much less tangible said about how to bring these qualities to life in a way that adds… Continue reading Can #internalcomms become a “weapon of mass disruption”?