One of the biggest challenges facing internal communicators involves demonstrating the value that we create through our activities and expenditures. This isn’t merely a problem when it comes to justifying budgets, it makes the process of prioritizing activities and resourcing them operationally - and politically - challenging. Compounding the problem is the diversity of tasks that… Continue reading Building a “value portfolio” for internal communication?
Not long ago, London-based internal communication consultancy Gatehouse published its eighth annual “State of the Sector” survey looking at how internal comms practitioners are experiencing their roles and how they use their time, money and energy. Having spent the last four years in an in-house comms role, none of the conclusions particularly surprised me. Practitioners these days… Continue reading The State of the Sector: are internal communicators missing something big?