We live in an increasingly digital world. Everyone is talking about digital, people are dreaming about digital, and organizations are moving toward digital futures.
I am no digital expert, but I have been around it for a while.
I led internal communication for the introduction for the introduction of Digital Cable in the UK in 2001. I drove internal communication for the integration of easyJet with British Airways spin-out Go Airways, which drove one of the earliest transformations of a legacy industry into a digital paradigm in 2003. And now I am working as Senior Editor for a major international mobile operator with significant digital ambitions in 14 countries.
Rather than writing 1000 words, I will focus on seven letters.
D-I-G-I-T-A-L.
Disintermediating
Intuitive
Growth-accelerating
Interactive
Technology-enabled
Allies and partnerships
Lowering costs
Let me know what you think. Is there anything in this “reverse acronym” about digital that makes for a stickier definition, one that changes the terms?
