We live in an increasingly digital world. Everyone is talking about digital, people are dreaming about digital, and organizations are moving toward digital futures. I am no digital expert, but I have been around it for a while. I led internal communication for the introduction for the introduction of Digital Cable in the UK in 2001. I drove internal communication for the integration of easyJet with British Airways spin-out Go Airways, which drove one of the earliest transformations of a legacy industry into a digital paradigm in 2003. And now I am working as Senior Editor for a major international mobile operator with significant digital ambitions in 14 countries. Rather than writing 1000 words, I will focus on seven letters. D-I-G-I-T-A-L. Disintermediating Intuitive Growth-accelerating Interactive Technology-enabled Allies and partnerships Lowering costs Let me know what you think. Is there anything in this "reverse acronym" about digital that makes for a stickier definition, one that changes the terms?
Internal communications pro with a bent towards increasing impact while reducing noise and friction. Former US political consultant, London Business School MBA. Tribal loyalties include IABC, EACD, Tottenham Hotspur FC and the Wisconsin Badgers.Read all article from Mike Klein