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Wonderloop: The Future of Intranets in 20 Seconds or Less?

BY mikeklein Having been involved with the birth and launch of a social intranet for the last two years (and other stillborn efforts beforehand) an enduring disappointment has been the inability to convince people to register and complete even a brief biographical profile that would allow other users to learn more about those people than simply “name, rank, and serial number.”

But an app I learned of at the recent EACD European Communication Summit struck me as a potential game-changer.  It’s called Wonderloop, and is based on a radically different view of the optimal profile—a video clip of 20 seconds and a collection of tags, which allow users to be identified, searched and connected with people with common interests, or who seek expertise.

While some profiles, including the ones on my company’s intranet, take minutes to complete and require at least semi-competent English writing ability to avoid lasting embarrassment, Wonderloop’s system makes it easy to re-use existing tags, minimizing the impact of bad terminology and bad spelling, while allowing a user to establish a presence quickly and cleanly. Built-in messaging complements a tag-based search engine.

One clear downside is the variable quality of the video selfie, though one’s video clip is easy to replace and update.

To be sure, Wonderloop faces challenges.  Currently, it is only available as an iPhone app, rendering it incompatible with nearly all existing intranet platforms, and with everyone who doesn’t kneel at the Apple altar.  It is a true start-up, whose Norwegian founder, Hanna Aaase, has had to encounter one of the most formidable barriers to initiative and perseverance imaginable, the infamous Scandinavian phenomenon called the Janteloven, reflected in the rejection of a government grant application on the grounds that the Wonderloop idea “was too ambitious.”

Wonderloop is not excessively ambitious in and of itself—a simple combination of short videos, tags, messaging and other allied features like favoriting and introduction.  But adding 20 second videos could make a people search or a search for subject experts far more interesting, and make today’s intranets more ambitious, and far more engaging.

If you do kneel at the altar of Apple, and have an iPhone, you can try out Wonderloop by downloading it at the iPhone App Store and registering your account details inside the app. Upon approval, you can then move about the site. 


1 thought on “Wonderloop: The Future of Intranets in 20 Seconds or Less?”

  1. Wonderloop sounds fab Mike, I’ll check it out. I’m not convinced it will solve the intranet profile completion problem given my experience with trying to use user generated video in various internal promotions. A few people love them, a huge majority seem very reluctant to join in. My record was 25 entries in a keepie-uppy promo during the world cup where you only had to achieve 4 to qualify for the iPad draw. On the other hand, I had 600 people achieve 100% profile completion on a recent re-launch of our intranet on a new platform, with the same prize on offer. I’m sure it helped that the platform has a profile completion gauge that points you, LInkedIn-style to sections you have yet to complete. Nonetheless, a system that could integrate with our intranet that allowed people to seamlessly upload video profile ‘introductions’ with tagging would be a great enhancement, even if only used by a few.

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