TORONTO-The International Association of Business Communicators, with whom I have had a stormy but enrichingÂ Â 13-year relationship as a member, chapterÂ board member, regional board member, critic and advocate, is having its annual World Conference here in Canadaâ€™s biggest city this week.
Unlike more sectarian gatherings, like the European Association of Communication Directorsâ€™ in-house-pros event in Brussels, or the conferences of national PR and Journalists associations, the IABCâ€™s event is the only one which fully embraces communication practitioners across geographies, practice areas and business models.
One criticism of previous gatherings was that they were â€œall about IABCâ€ - focusing on showcasing member-experts, and celebrating the value of IABC as an institution.
This year, there is a subtle but very important shiftâ€”a change in tone towards bringing in new and moreÂ diverseÂ ideas and promoting a more outward focus on advancing the skills and confidence of the communication profession.
The shift is particularly subtle against the backdrop of Toronto, one of the worlds most magically eclectic cities.
But the choice of a fiery futurist, Mike Walsh, as the kickoff keynote of the eventÂ sent an unambiguousÂ message: IABC is putting the future first.
More to come from #IABC14 in Toronto.
2 thoughts on “#IABC14 Putting the Future First”
Interesting, Mike. I was with IABC for a while but the cost (which I paid out of my own pocket as a government employee) was too prohibitive. I think they have made some strides in providing value for the money, but I am still waiting to see what happens.
Attitudes are shifting in this area too–the (un)sustainability of the current dues model is the topic of considerable discussion here.
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