June 5, 2014 BY mikeklein Am delighted and excited to announce the publication of my article, "Focus Your Engagement Where it Matters Most," as the cover story of IABC's revamped Communication World magazine.

It is my first-ever full article for CW. Its publication on the eve of IABC's World Conference in Toronto next week marks a nice opportunity to sharpen the conversation about "employee engagement", its relationship with internal communication, and the extent to which strategic internal communication can make the energy and expenditure dedicated to "employee engagement" more effective.

The article can be found here: http://bit.ly/cwcoverstory

Many thanks to IABC's Natasha Nicholson, and also to my sources Dan Gray, Jeppe Vilstrup Hansgaard, Jim Shaffer, Muriel Pineau, Darryl Mead, Gunther Mittmann-Gano, Joy Niemerg and Kellie Cummings for their input.