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Enabling Employee Advocacy: Another View

Over the years, I have published a number of pieces about the emerging role of employees as an external communication channel, and of how internal and external communication are converging. My Canadian friend and occasional debating partner Judy Gombita takes another view. In a substantial, well-written post in PR Conversations, Judy highlights a number of… Continue reading Enabling Employee Advocacy: Another View

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A Hard Place Between Two Rocks: A future for the Strategic Internal Communicator?

As I pursue a positioning as a “Strategic Internal Communicator” and an advocate for “Strategic Internal Communication”,  I have found two recent conversations quite challenging. The first, with Liz Guthridge, a long-time co-conspirator and one of the endorsers of my book, “From Lincoln to LinkedIn”, who said “I think Strategic Internal Communication is too small… Continue reading A Hard Place Between Two Rocks: A future for the Strategic Internal Communicator?

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Selective Engagement

One of the common themes in internal communication that has never sat well with me is the idea of egalitarianism—that all internal communication should treat all employees, or all employees of a hierarchical class, on an equal basis. There are some places where egalitarianism has its place in the corporate world—compliance with codes of conduct… Continue reading Selective Engagement

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Kill the Jargon? No! Non! Nyet!

As a recent re-entrant to the Internal Communication blogging scene, one of the themes I’ve seen in the recent posts of others has been “Jargon is bad. No jargon.” Sure, I share the horror of these writers when I see sentences like this: “We need to MWAC the BVTC in order to maximize the HTPC… Continue reading Kill the Jargon? No! Non! Nyet!

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Ditch the Corporate “We”

When my dad, Fred Klein, a noted sports journalist in the United States, had a look at Changing The Terms, he had two observations. That it is well presented (with many thanks to Lauri Liimatta, my WordPress expert), and that it could use some practical tips for my fellow pros. That started me to thinking:… Continue reading Ditch the Corporate “We”

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Yet Another Post on Who Should “Own” Internal Communication

As seen by this piece in London’s PR Week, the raging debate over who should “own” internal communication continues to rumble on predictable lines. “Should it be HR”? “Should it be comms?” “What’s best for the ‘employee engagement’ agenda?” I have no definitive answer. But I do have a strong opinion. Internal communication should be… Continue reading Yet Another Post on Who Should “Own” Internal Communication