One of the challenges of business communication is that the objectives can get a bit murky from time to time. The longstanding pursuit of “engagement,” for instance, is the result of a term being exalted beyond its operational or actionable meaning – engagement is often being sought for its own sake without a direct connection… Continue reading Engagement? Awareness? How about Participation?
Another year, another poem. That's how we do it in Delft. My take on 2017 in the world of Internal Communication. Soon we say goodbye To 2017 Another year passes On the #internalcomms scene This year was one Where we became more effective Thanks in large part To IC Kollectif We’re even… Continue reading The annual Changing The Terms holiday poem
The world in general, and Europe in particular, has no shortage of communication conferences. With its registration now open, #EuroComm18, IABC EMENA’s annual regional conference, intends to be fundamentally different in powerful, engaging and connective ways. It will take place in Copenhagen on 9-10 April. The new thrust will combine EuroComm’s traditionally unique position as… Continue reading Communication, Technology, Participation: The case for #EuroComm18
One of the perennially hot topics in the world of internal communication involves the extent to which it is converging with external communication. Indeed, there is a strong belief that, as expressed by Cameron Craig in this year’s IC Kollectif E-Book, ”Disrupting the IC Profession” that “the wall between internal and external audiences has not… Continue reading Will the receding internal-external wall expand IC’s horizons?
IC Kollectif has republished my speech on the future of internal communication at last week's CEB-Gartner summit in London, where I challenged attendees to address four pivotal questions. These involve looking critically at our approaches, assumptions and priorities in terms of strategy, engagement, technology, measurement and executive sponsorship. The speech can be found here, at IC… Continue reading The future of IC: now published on IC Kollectif
The long-lumbering push for line manager communication training as an internal communication panacea may be in its death throes, according to a survey conducted among participants at this week’s CEB-Gartner Internal Comms Summit in London. When asked their opinion about the best approach for improving manager ownership o their communication role, training for line managers… Continue reading Manager Comms: role modeling beats training, according to CEB-Gartner conference finding
Strategy is one of the most misunderstood words when it comes to Internal Communication. Partially, that’s because there are three seemingly related terms which mean different things. My focus is on “using communication strategy” to help achieve desired outcomes by focusing the right activities on the right people. In contrast, “communicating strategy” has to do… Continue reading Strategy, strategy and strategic: the difference and why it matters